Independent watch designer · Milano

TIME,DRAWN.

I turn ideas into watches — from the first line to the finished dial.

Selected watch design by BLUDIMELO

Selected watch design by BLUDIMELO 2

Selected watch design by BLUDIMELO 3

Selected work · 01

01 / Selected work

Produced pieces, independent concepts and new identities for icons.

TAG Heuer Monaco

TAG Heuer · Monaco

A graphic reinterpretation of an icon.

Limited edition 33 pieces

Frederique Constant Highlife Worldtimer

Frederique Constant · Highlife Worldtimer

A worldtimer defined by a topographic dial composition.

Limited edition 100 pieces

03

Cartier Santos Marin

Cartier Santos Marin, colorazione 2

Cartier · Santos Marin

A full-gold diver imagined through the Santos language.

Concept design

04

Parmigiani Fleurier Tonda 1950

Parmigiani Fleurier · Tonda 1950

A refined limited-edition dial composition.

Limited edition 51 pieces

05

Eberhard & Co. Scientigraf

Eberhard & Co. · Scientigraf

A limited edition balancing heritage and modern contrast.

Limited edition 75 pieces

Watch Insanity Deep-X

Watch Insanity · Deep-X

An expressive professional diver.

Limited edition 10 pieces

Inceptum Epsilon

Inceptum Epsilon, colorazione 2

Inceptum · Epsilon

Case, dial and hands designed as one sculptural system.

Limited edition 50 pieces

08

Independent Onlytime

Independent · Onlytime

An elegant time-only concept built around balance and proportion.

09

Exogenesi Lune Perpétuelle

Exogenesi · Lune Perpétuelle

A multi-complication concept with an astronomical character.

10

Squale Abisso

Squale Abisso, colorazione 2

Squale · Abisso

A contemporary interpretation of the professional dive watch.

Limited edition 40/50 pieces

11

Squale Super

Squale · Super

A modern take on Squale's diving heritage.

Permanent collection

12

Squale Y1545

Squale · Y1545

A robust dive watch shaped by pure functionality.

Permanent collection

13

Cockpit Altimeter

Cockpit · Altimeter

A watch concept inspired by the graphic language of aviation instruments.

14

Alter-EGO Chronograph

Alter-EGO Chronograph, colorazione 2

Alter-EGO Chronograph, colorazione 3

Alter-EGO · Chronograph

A performance chronograph shaped by bold geometry and technical contrast.

15

Perseo Pilot

Perseo · Pilot

Limited edition 299 pieces

16

Louis Erard Heritage

Louis Erard · Heritage

Traditional codes shaped into a cleaner contemporary identity.

Limited edition 499 pieces

17

Audemars Piguet Royal Oak

Audemars Piguet · Royal Oak

A new dial identity for an established icon.

Dial redesign

18

Rolex Yacht-Master

Rolex · Yacht-Master

Dial and bezel explored as a single graphic surface.

Dial & bezel redesign

19

Sarpaneva Lunations

Sarpaneva · Lunations

A dial concept built around Sarpaneva’s iconic moonphase language.

20

Eberhard & Co. Champion V

Eberhard & Co. · Champion V

Finalist Eberhard & Co. International Watch Design Challenge

21

Ando Ando Ando A-1 Cutted

Ando Ando Ando · A-1 Cutted

A case and dial concept exploring asymmetry through geometric cuts.

22

Zenith 410

Zenith · 410

A contemporary dial study for a highly complex El Primero display.

23

Ressence Type 1

Ressence · Type 1

A dial concept exploring orbital display through a new graphic language.

24

Rally-Master Chronograph

Rally-Master · Chronograph

A racing chronograph concept inspired by classic motorsport instrumentation.

25

Pro-Diver Bronzo

Pro-Diver · Bronzo

A bronze diver concept shaped by warmth, depth and vintage character.

02 / Profile

Design
with a
pulse.

Carmelo Amalfi is a Milan-based art director and independent watch designer. His work blends product thinking, graphic precision and an instinct for character — creating watches that feel familiar, but never predictable.

Watch design

Creative direction

Dial & case design

Rapid concept rendering

Watch concept development

Watch collection development

03 / Contact

LET'S MAKE
TIME.

Get in touch ↗